What are Products?
Products are focused goods or services offered to solve a defined market problem [internal/external] that is sold or leveraged by at least two internal/external customers or clients with demonstrable value realization
Product Characteristics include:
Market
- Market Definitions
- Value Propositions
- TAM/SAM
- Competitor Offerings
Market & Sales
- Sales Pipeline
- Brand
- Customer/Client Engagement
- Communications
Experience
- User Journey
- Customer Experience
- NPS
Financials
- Revenue
- Cost Model
- CBA
Strategy & Definition
- Portfolio
- Capabilities
- Strategies & Measures
- Goals & Objectives (OKRs)
Market
- Market Definitions
- Value Propositions
- TAM/SAM
- Competitor Offerings
Market & Sales
- Sales Pipeline
- Brand
- Customer/Client Engagement
- Communications
Experience
- User Journey
- Customer Experience
- NPS
Financials
- Revenue
- Cost Model
- CBA
Strategy & Definition
- Portfolio
- Capabilities
- Strategies & Measures
- Goals & Objectives (OKRs)
Product Development
- Capabilities
- Backlogs
- Prioritization
- Development
- Testing
- Roadmap
- Releases
- Communications
Operating Model
- Product Manager
- UX, Architect, RTE
- Engineering Team
Financials
- Revenue
- Cost Model
- CBA
Support Model
- Service Team
